Learn how to use AI in B2B sales.
The plays that founders, operators and sales people are currently using to scale revenue, broken down step by step so you can run them too. Cold Email, LinkedIn, Content, and whatever comes next.
- 30+
- meetings booked a week with AI & automation, using these plays
- 50+
- companies trust these plays
- 12+
- new plays a year — full systems, not tips
Monzo+ more
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Sendkit
Claude
SendkitClaudeThis is for you if you sell, or lead people who do.
Wanting to build an AI-first sales & content engine, without needing to overhire.
Who refuse to be the rep that got automated.
Who already know the playbook that worked three years ago is dead.
Who want to productise AI plays instead of trading time for retainers.
You don't need to be in SaaS. If you carry a number, these plays apply.
AI & Automation has turned scaling revenue upside down
You don't need the latest tool. You need plays that actually work at scale.
You commented “Claude” on the guru's post. The PDF was a pitch.
Another signup, another dashboard, same pipeline.
Screenshots everywhere. The actual build, nowhere.
The influencer teaching outbound hasn't carried a number in years.
Making Plays is the opposite of all that. The play, not the pitch.
Systems built from campaigns I'm running right now - the exact build, the tools, the settings - so you can copy the play instead of guessing at it.
meetings on autopilot — they hired AEs instead of SDRs.
Jon Rudoe · CCO, NousARR added in the first six months of running the system.
Dom Bowcock · Co-Founder, Bowimito measurable pipeline impact — owned in-house, no agency.
Max Beauroyre · Head of Growth, AbacumWhat this costs everywhere else
- They own the system
- Stops the day you stop paying
- Months of ramp time
- Knowledge walks out the door
- You own every system
- Cancel anytime, keep it all
Same capability. You run it, you own it. Selling for someone else? Reps who bring these systems double their value to the team — and get paid like it.
Buy one Play, or get the whole library.
Founding price until July 31 — then $497.
- ✓Making Cold Email Plays, complete
- ✓10+ hours of step-by-step material
- ✓All future updates to this Play
- ✓30-day money-back guarantee
Best for: If you only ever want cold email
Get just this Play→or $990/year (two months free). Every current and future Play, the community, and monthly live teardowns. Cancel anytime.
- ✓Every Play, current and future — at least one a month
- ✓Making Cold Email Plays, complete (the system behind 50+ SaaS brands)
- ✓Monthly live teardowns with me
- ✓Full community access
- ✓30-day money-back guarantee
See how a play actually works.
Take the cold email play I'm running right now to book meetings without buying more software. The full system, the tools, the sequence. Free, and yours to keep whether you ever buy anything else.
No spam. Unsubscribe whenever. Just the play.
How good is your cold email, really?
Paste it into the Cold Email Grader and find out in 30 seconds — scored against the exact standards the plays teach, with every weak line flagged and your opener rewritten.
Don't take my word for it.
Abbas eliminated the need for us to hire SDRs — instead we were able to hire AEs, as his cold email engine delivered 20 meetings per week on autopilot.
Jon RudoeChief Commercial Officer, NousBest GTM Engineering knowledge in Europe right now. The pipeline impact in just 14 days was remarkable - and we own everything without relying on an agency to run it.
Max BeauroyreHead of Growth, AbacumFollowing Abbas' guidance and strategy we were able to automate our outreach to highly technical buyers, and create opportunities with c-suite in orgs like Binance & Moonpay.
Anas AmmariHead of Growth, CompilotAbbas trained our first sales hires, which ended up helping us scale, and set the model for our AE and BDR team ever since.
Dom BowcockCo-Founder, BowimiAbbas eliminated the need for us to hire SDRs — instead we were able to hire AEs, as his cold email engine delivered 20 meetings per week on autopilot.
Best GTM Engineering knowledge in Europe right now. The pipeline impact in just 14 days was remarkable - and we own everything without relying on an agency to run it.
Following Abbas' guidance and strategy we were able to automate our outreach to highly technical buyers, and create opportunities with c-suite in orgs like Binance & Moonpay.
Abbas trained our first sales hires, which ended up helping us scale, and set the model for our AE and BDR team ever since.
Abbas continues to be my go-to advisor when it comes to cold email & the new tooling related to GTM — you can tell he has a passion for making the complex, simple.
Abbas set up the cold emailing function for 3 different companies I was advising as VP. He became my go-to source to bring in when building a function from scratch.
Everything Abbas teaches comes from systems he's actually run — all of my team have access to Making Plays as a core part of their onboarding.
A genuine expert on modern selling, AI and marketing to the new generation of B2B buyers.
He turns outbound and AI-driven sales from a dark art into a clear, repeatable system.
Worked with Abbas at Nous and now at my startup HeySarah. One of the most reliable operators I've worked with — he clearly shows how to build & run the systems.
As a CTO, the biggest compliment I can give is that he approaches go-to-market like an engineer — data in, systems built, outcomes measured. That rigour is rare in sales.
We’re booking meetings and those meetings are being sat. The enrichment is strong, the targeting is sharp, the conversion is there. What more can I ask for at this point?
Abbas taught me the fundamentals around Clay and agentic GTM — he knows exactly how to scale his methodology up and down depending on your company and customer targeting.
I'm not writing this from the finish line. I'm in the middle of the game, researching every growth hack, play and understanding what it takes to play in the new era.
6 years in SaaS sales, 3 years serving $3Bn worth of SaaS brands via my outbound operations agency, and now scaling InboxKit from $10m to $100m in ARR - this is everything I know. In one place.
