Work with me directly.
All of what I know is in the newsletter, the podcast and the Plays, and for almost everyone, that's the right place to start. But sometimes a team needs the machine built with them, not explained to them. That's what this is.
I take on a small number of engagements at a time. So I want to make sure this is the right fit:
- ✓An agency founder who wants to productise AI plays into a repeatable service
- ✓A founder or revenue leader installing an AI-powered GTM motion who wants it done right the first time
- ✓A team that's bought tools but can't get them working together
- ✓Are ready to invest in “shortcuts” to get your engine running correctly
It's probably not a fit if you're looking for a done-for-you outbound agency (I'll happily point you to good ones), or you're pre-revenue and still finding product-market fit. At that stage, advice is cheaper than my time and just as useful.
A strategy intensive
A focused session to pressure-test your GTM motion and leave with a plan you can run.
A build sprint
We architect and install the system together over a defined window.
An ongoing advisory
A small number of teams I work with continuously as they scale.
Engagements are scoped to the problem. Price gets set on the call, not on the page.

Abbas set up the cold emailing function for 3 different companies I was advising as VP. He became my go-to source to bring in when building a function from scratch.
Hassan TariqVP Commercial, Evergon LabsAbbas eliminated the need for us to hire SDRs — instead we hired AEs, as his cold email engine delivered 20 meetings per week on autopilot.
Jon RudoeChief Commercial Officer, NousAbbas trained our first sales hires, which helped us scale, and set the model for our AE and BDR team ever since. £200K ARR added in six months.
Dom BowcockCo-Founder, BowimiReady to build it together?
If that sounds like what you need, book a call and we'll work out whether I can actually help.