Everything I know, written down.
Cold email, AI led outbound and B2B sales. One idea at a time, from campaigns that are running now.
How Many Inboxes for Cold Email? The Real Maths
Work out the number before you spend a dollar. The per provider sending limits, why you buy more than the formula says, and what to skip.
Read the postWhat Is a Good Cold Email Reply Rate? An Honest Answer
I sent 13,898 emails for a 1.18% reply rate and it was a good month. Why the benchmark is the wrong question, and the number to track instead.
Read the postCold Email Personalisation: The List Does the Work
I sent 13,898 emails with zero personalization and published the numbers. Here is when it earns its place, and the one tier you must never automate.
Read the postCold Email Not Getting Replies? Fix It in This Order
A campaign that has stopped working has three possible causes and one right order to check them in. Here is the order, and a week where replies rose 317%.
Read the postAI Cold Email: You Do Not Need Agents to Book Meetings
We went from 4 meetings a week to 38 without Claude Code. What AI is actually good for in outbound, and the job everyone points it at that it cannot do.
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