AI Sales Tools
The stack I actually run.
Every tool here is one I use, have used or frequently recommend.
Grouped by job, favourites marked with a star.
Some links here are affiliate links, which means I may earn a commission if you sign up. It costs you nothing extra, and I only ever list tools I'd recommend to a friend with no kickback at all. If that ever stops being true, this page comes down.
The point isn't to buy everything, it's to buy the right things. Most of these solve one specific problem, and you only need the ones that match the play you're running. I've grouped them by job, and my favourites are starred.
CRM and orchestration
Keeping the machine organised once it's running.
Attio
The CRM I run my own pipeline in, flexible enough to match how I actually work.
Honest caveat: A joy to use for lean teams, but lighter on mature sales features than the legacy CRMs if you need heavy process.
Try Attio (opens in a new tab)Want to see these tools inside a real play?
The Plays show you the exact stack, configured, for each channel.
Built a tool our readers should know about?
Tell me what you've built and how you'd want to work together. I read every one of these myself.