AI Sales Tools

The stack I actually run.

Every tool here is one I use, have used or frequently recommend.

Grouped by job, favourites marked with a star.

Some links here are affiliate links, which means I may earn a commission if you sign up. It costs you nothing extra, and I only ever list tools I'd recommend to a friend with no kickback at all. If that ever stops being true, this page comes down.

The point isn't to buy everything, it's to buy the right things. Most of these solve one specific problem, and you only need the ones that match the play you're running. I've grouped them by job, and my favourites are starred.

Data and research

Finding the right people and knowing enough about them to be worth a reply.

Clay ★

Affiliate

What I use to build and enrich lists beyond what a stock database can find.

Honest caveat: The most powerful tool here by a mile, but the learning curve is real and credits burn fast. Overkill if you just need a simple list.

Try Clay

Apollo

Affiliate

The database I reach for when I need contacts and sequencing in one place, fast.

Honest caveat: Brilliant value to get started, but data accuracy drops off outside the US and the all-in-one features are shallower than the dedicated tools.

Try Apollo

Prospeo

Affiliate

My go-to for finding an email once I already know who I want to reach.

Honest caveat: Best as a finder/verification layer, not a full database. You still need a source of prospects to feed it.

Try Prospeo

Show every tool

Want to see these tools inside a real play?

The Plays show you the exact stack, configured, for each channel.

See the Plays→Join the free community

Built a tool our readers should know about?

Tell me what you've built and how you'd want to work together. I read every one of these myself.