The stack I actually run.
Every tool here is one I use, have used or frequently recommend.
Grouped by job, favourites marked with a star.
The point isn't to buy everything, it's to buy the right things. Most of these solve one specific problem, and you only need the ones that match the play you're running. I've grouped them by job, and my favourites are starred.
Outreach and sequencing
Running the play at volume without sounding like a robot.
Instantly
An easy way to get a campaign live fast, inbox rotation and warmup included.
Honest caveat: Slick and beginner-friendly, but the lead data is hit-and-miss. Best paired with a stronger data source.
Try Instantly (opens in a new tab)
HeyReach
What I use to run LinkedIn outreach safely across multiple sender accounts.
Honest caveat: The safest way to scale LinkedIn, but you still need warm, well-aged profiles for it to work without flags.
Try HeyReach (opens in a new tab)Claude
What I use to research accounts and draft the first pass of personalised outreach.
Honest caveat: Only as good as the brief you give it. Great for first drafts and research, not a hands-off copywriter.
Try Claude (opens in a new tab)Want to see these tools inside a real play?
The Plays show you the exact stack, configured, for each channel.
Built a tool our readers should know about?
Tell me what you've built and how you'd want to work together. I read every one of these myself.