The stack I actually run.
Every tool here is one I use, have used or frequently recommend.
Grouped by job, favourites marked with a star.
The point isn't to buy everything, it's to buy the right things. Most of these solve one specific problem, and you only need the ones that match the play you're running. I've grouped them by job, and my favourites are starred.
Sending and infrastructure
The unglamorous layer that decides whether your email lands or rots in spam.
Sendkit ★
Who sets up my sending infrastructure so I don't have to babysit DNS and warmup myself.
Honest caveat: Worth it if you're scaling volume and don't want to babysit DNS, but unnecessary if you only run a mailbox or two.
Try Sendkit (opens in a new tab)Smartlead
AffiliateWhat I run high-volume campaigns through when one platform's mailbox cap isn't enough.
Honest caveat: Fantastic for volume and deliverability, but the interface is dense and there's a learning curve to set up properly.
Try Smartlead (opens in a new tab)Want to see these tools inside a real play?
The Plays show you the exact stack, configured, for each channel.
Built a tool our readers should know about?
Tell me what you've built and how you'd want to work together. I read every one of these myself.
